In my time as Social Media Manager at Theory of Gaia I developed and implemented a new social strategy combining styling, customer engagement, and beautiful designed content to significantly grow our social media presence across platforms. I also developed a clear social media strategy - of which I included a small snippet - and guide for others in the brand to utilise when updating the social platforms. I art directed all photoshoots in my time with the company and assisted with styling for product merchandising and look books. I also oversaw the redesign of the website where I managed an external company to create a cleaner and more editorial finish.