Ralph Lauren is one of America’s most iconic brands, specializing in not only luxury fashion, but also homewares, children’s clothing, and their widely popular fragrance collection. As the Senior Design for Special Projects at Ralph Lauren I worked on projects specifically for the Ralph Lauren Fragrance collection; to grow and develop both the classic collection with icons such as Polo Red for men, and Ralph Lauren Romance for women, as well as the new Supreme collection.
In my time with Ralph Lauren I worked on optimizing the online experience for the different fragrance collections, looking at it through the customer's eye, and developing custom landing pages to be used on partner sites and e-retailers globally.